Imagine you've just turned up at a crowded venue to see your favorite artist. The lines are long, the bathrooms are dirty, the drinks are expensive, it's noisy and loud and everyone is sweaty. You literally just listened to the same song in your headphones a few hours ago in the comfort of your couch. And yet, as someone shouts an apology for spilling the beer that somehow ended up in your hair, it dawns on you that you haven't been this happy in a very long time.
Vibrations come in many different forms. Live music creates vibrations, that can be felt physically in the body. But we also experience vibrations between people. And at a concert, surrounded by people from different walks of life, you connect strongly over the love of the same music and artist. Maybe that's really what's so great about finding yourself among the crowd?
From these insights, the idea of vibrations and the physical feeling in the body, became the overarching theme in my work with the new identity and strategy for Bandsintown and solidary, explosive and daring became the set of values, which builds the foundation for the way in which they approach people.
Present Identity
New Identity
Bandsintown focuses on emotions, bodily sensations and community through a highly pictorial communication that, as far as possible, makes the reader feel present in the moment being described. With its very explosive identity, the brand is not afraid to use big words and very direct expressions. The words used and the mood conveyed differ depending on the genre of music being talked about, but the highly descriptive approach remains consistent across all platforms.
The aim is to use moving images over still whenever possible and transfer the feelings of vibrations through effects such as the bass shake on appropriate videos.
